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If you have a desire to sustainably grow your business you will likely find the concept and application of virtuous cycles both valuable and useful. Cycles of growth are often inherently virtuous when revenues grow over time from initial investments, reinvestment, efficient operational activities and effective feedback loops from customers, partners and the market. We invite you to explore with us the characteristics and functions of what we call virtuous cycles to see for yourself how understanding these cycles can benefit you and your stakeholders.