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Today’s fast paced world is always changing and a company’s ability to respond to change and meet the evolving needs of the market defines its future. Consumers’ desire for change and a better lifestyle continually presents new business opportunities. If a company is to be truly sustainable and positively contribute to society it must continue to grow. Growth is not confused with expansion which is another consideration. Virtuous Growth is a form of sustainable and organic growth that benefits an organization even more than the monetary gain it produces. It refers to the positive evolutionary growth of people and processes as well as the products and services, partners and other shareholders that make up the organization.

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You have decided it is time to grow your business and are wondering about how to efficiently bring the necessary changes required to actualize your vision. A visionary, proactive and innovative mindset is needed to spot emerging needs and desires as well as to design attractive functional and useful products in service to your evolving market. You may also require some new tools, technologies, capabilities and perhaps a few additional skills to mentor, coach and empower your team as they expand their horizons to facilitate growth.

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If you have a desire to sustainably grow your business you will likely find the concept and application of virtuous cycles both valuable and useful. Cycles of growth are often inherently virtuous when revenues grow over time from initial investments, reinvestment, efficient operational activities and effective feedback loops from customers, partners and the market. We invite you to explore with us the characteristics and functions of what we call virtuous cycles to see for yourself how understanding these cycles can benefit you and your stakeholders.

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