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Virtuous Growth Philosophy

Understand the founding principles of virtuous growth will help you to grow in a stronger and perpetual way. Applying these principles will help you to speed up growth at a lower effort and cost.

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The Growth Principles

There are eight areas that we have identified as critical for consideration. We call them the 8 Pillars of a virtuous growth company. The implementation and consistent application of these foundational principles will build a solid foundation for your goal setting, strategy formulation and your business processes, which will lead to strong growth and sustainable prosperity.

Using these principles, you will also find yourself fully comfortable in our world with its ever increasing demands for social responsibility and transparency as well as able to truly collaborate with people who desire a purposeful working place. The more pillars you adopt, connect with and anchor into your practices, the stronger the foundation of your business will be. You might consider these attributes as a checklist to be regularly tuned into it as a guiding philosophy for positive successful growth.

The 8 principles of growth

Purpose

Purpose defines an organization, without it, the organization is like a ship without a rudder. A company with clear purpose and direction maintains its advantage because while it may not always know how it is going to reach its destination, it does know where it is going.

Product

Products are the raison d’etre of any enterprise. Great products created with purpose and passion are the drivers of successful growth. The greatest of care, respect and attention is to be brought into every stage of product innovation, development, design and production.

Priority

Establishment and maintenance of clear priorities produces consistency and dependability both of which are factors for success. Large to small details are prioritized to keep the focus upon only those activities that move the organization forward to fulfillment of its stated goals and obligations. One of the highest priorities is to ensure that all activities remain aligned with the 8 P’s in the growth philosophy on a global level, while people’s priorities will be to focus upon the ‘One Thing’ that best serves their personal and team’s goals at the time.

Purity

Purity of intention congruent with ethical business values and practices with a meaningful purpose can generate a strong momentum with long term positive results. Customers, partners and other stakeholders recognize this and will seek to grow and collaborate with such environments and ecosystems, as well as support a company through unexpected challenges and set-backs that otherwise might prove disastrous. The more open and purer the collaborative platform is, the stronger growth platform and virtuous cycles will be created.

Productivity

Productivity is a measurement of efficiency. Creating a culture that consistently supports meaningful productivity requires diligence and an unwavering commitment to upholding virtuous values. A value policy that forbids gossip is one such example. A Value policy that ensures that everyone is properly skilled, trained, suited for and genuinely enthusiastic in their roles is another. Encouraging dedicated employees and managers to proactively assume greater responsibility, especially for routine activities and decision making is another way to streamline activities. Honoring individuals with recognition of a job well done is yet another way to enhance productivity in virtuous growth scenario.

People

Purity of intention congruent with ethical business values and practices with a meaningful purpose can generate a strong momentum with long term positive results. Customers, partners and other stakeholders recognize this and will seek to grow and collaborate with such environments and ecosystems, as well as support a company through unexpected challenges and set-backs that otherwise might prove disastrous. The more open and purer the collaborative platform is, the stronger growth platform and virtuous cycles will be created.

Power

Power is for empowerment; it is nurtured and facilitated a company’s culture. Empowered people allow their extraordinary skills to shine creating great products, services, methodologies, ideas, systems and innovations. At the same time their strong belief in themselves empowers, inspires and serves other team members, colleagues and partners.

Profit

Profit is critical for the good health and longevity of any company. Reinvestment of profits facilitates growth and expansion of virtuous growth cycles. A clear plan for generating and distributing profit complete with timelines and benchmarks for identifying viability of projects is simply good business and ensures sustainability. Sharing of profits with employees is a strong incentive for innovation and creativity, as well as encourages commitments and responsibility of service.

Kickstart your virtuous growth journey to sustainable prosperity

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