Virtuous Growth has developed a unique Virtuous Communication concept to understand and approach the new digital world with a focused and effective branding system, marketing model, and integrated communication platform. It is based on a new perspective that consumers are in a constant brand interaction process with a clear path to purchase as long as they are understood, respected and served well. Only by touching the customers’ hot buttons and emotional feelings can marketers be successful with their marketing activities. The key is to identify the right buttons and create a focused branding platform with a clear Unique Selling Proposition (USP).
Consumer info and behavior, market segmentation
Categorization, branding and positioning
Integrated communication & media mix
4. Data & ads
Digital advertising, programmatic and big data
Social & email
Social Media, community and email marketing