Today’s fast paced world is always changing and a company’s ability to respond to change and meet the evolving needs of the market defines its future. Consumers' desire for change and a better lifestyle continually presents new business opportunities. If a company is to be truly sustainable and positively contribute to society it must continue to grow. Growth is not confused with expansion which is another consideration. Virtuous Growth is a form of sustainable and organic growth that benefits an organization even more than the monetary gain it produces. It refers to the positive evolutionary growth of people and processes as well as the products and services, partners and other shareholders that make up the organization.