Every creation starts with a thought, spark or an idea. It’s all about choosing the right one. Successful products are seeded with a clear vision and well defined concept so they are easy to understand and develop. Attractive brands with appealing useful products are easy to like and consume. They become even stronger when made available through effective channels with strong partners who are willing to collaborate and grow together in business. Communications that are concise, clear and open also aid in building a strong and positive image of the brand, its origin and benefits to the consumer. These things create happy and loyal customers who are more likely to engage and share their experience with their friends, family, and the company. Their feedback and ideas can then be effectively brought into subsequent new and innovative creation cycles.
Definition of Creation Cycle
Virtuous Creation Cycle
We have defined the creation process with the eight creation steps and named it as the “Virtuous Creation Cycle.”
1. Spark
Any successful business strategy or growth actvity has its own creation cycle, starting with a spark or idea of the desired outcome of what they will create and grow.
2. Seed
New products or business solutions usually ignites with a clear concept or vision. Often it’s all about choosing the right one suiting your goals and creation desires.
3. Create
Awesome products are often created in a lean and agile way, evolving in a collaborative flow of great insights, feedback and effective exchanges.
4. Grow
Successful companies grow brands by refining a strong value proposition and a holistic platform with a clear brand identity and USP.
5. Blossom
Strong brands and products are easier to blossom since they are authentic by nature with a well defined brand essence, which make them easy to like and consume.
6. Share
Such creations become even stronger when made available through effective channels with strong partners, who are willing to collaborate and grow together.
7. Communicate
Communications that are concise, clear and open build a strong and positive image of the brand, its origin and benefits to the consumer.
8. Engage
This creates happy and loyal customers who are more likely to engage and share their experience with their friends, family, and the company.
9. New Sparks
Their feedback and new ideas can then be effectively brought into subsequent new and innovative creation cycles. Such feedback loops secure alignment for further growth.
