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Understanding the power of virtuous growth cycles

A thorough understanding of virtuous cycles and related growth cycles are some of the most powerful insights and tools a growth builder can possess today. Successful innovations and business developments spiral out from the core creation platform that facilitate efficient collaborative connectivity for creativity, output and growth within the organization and throughout the ecosystem. Many successful companies understand that they can align their growth principles, values, strategies and processes with the virtuous growth concept to give themselves strong advantages. We invite you to explore the characteristics and functions to see for yourself how these growth cycles can benefit your growth journey.

The power of virtuous cycles

A virtuous cycle is a beneficial cycle of events or incidents, each having a positive effect on the next. Favorable results reinforce and perpetuate a virtuous cycle and are governed by strategically placed feedback loops. Successful business solutions propagate success upon success generating chains of desired results.
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Virtuous creation cycles

The Virtuous Growth engine and our services are founded on the understanding of the virtuous cycle insight. The cycle is based on basic business creation activities, which we have defined as the Creation Cycle. The creation process starts with the first idea sparks and seeds, and ends with engaging the people involved who will came up with the new sparks and ideas for the next round of evolution.
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Creation builds growth

The Virtuous Growth engine and our services are founded on the understanding of the virtuous cycle insight. The cycle is based on basic business creation activities, which we have defined as the Creation Cycle. The creation process starts with the first idea sparks and seeds, and ends with engaging the people involved who will came up with the new sparks and ideas for the next round of evolution.

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Virtuous growth cycle

The growth cycle shows how a business can organize their activities around the core growth components into one holistic, integrated growth process. It starts with the conception of great ideas and creation of awesome products, continues with building effective channels, engagement with concise communication and strong connections with customers to grow sales and get feedback from the community that using the products, to start the next growth cycle.

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Business growth cycles

A thorough understanding of virtuous cycles and related growth cycles are some of the most powerful insights and tools a growth builder can possess today. Many successful companies understand that a tight facilitation of the virtuous growth cycles can align their philosophies, values and processes to give themselves strong advantages.
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Supportive resources

Most of the functional growth cycles within a business need different resources to fuel and support their growth building activities. Key resources can be people, insights, know-how, new technology, employees and access to a vibrant ecosystem with strong co-creators and partners. Strong support can create a innovative culture that can create game changing solutions, new markets and even new industries.
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Sustainable growth principles

When developing virtuous growth cycles, there are eight principles that are important to apply creating virtuous growth and sustainable prosperity. These can align a company’s vision and goals with the organization’s culture and nurture collaboration between all employees and stakeholders. Using these principles, you will also find yourself fully comfortable in our world with its ever-increasing demands for social responsibility and sustainable growth, as well as truly collaborating with people who desire a purposeful working place.
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Virtuous business values

The virtuous growth cycles work best when they are originated from strong and positive business values, such as the virtues values we have identified. These virtues create a solid foundation and platform to create strong growth and sustainable prosperity. These virtues also align your company with social responsibility and Sustainability strategies whilst nurturing collaboration internally and externally. The more virtues anchored into practice, the stronger the foundation for growth.

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Growth challenges

Today’s fast paced world is rapidly changing. A company’s ability to respond to change and market trends defines its success. Consumers’ desire for change and a better lifestyle in harmony with the planet continually presents new opportunities, while the rapid digitalization is making today’s products and technology obsolete almost in the blink of an eye. With the pandemic and social distancing requiring new digital strategies, the challenge has become bigger. If a company is to be truly successful, it must be able to identify and handle the new desires and challenges.
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Growth pitfalls

If a company is mismanaging their growth challenges they can face a vicious cycle, which is a chain of negative events reinforcing themselves. The situation can spiral into a downward loop, becoming increasingly worse over time. This can result in revenue deterioration, due to outdated solutions, mediocre products, Ineffective marketing programs and channel partnerships. Making negative impact on the environment, society and communities will worsen it further and demotivate the employees and customers.
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